CRAFT TO CASH:
BEGINNER'S
GUIDE

About the course

The "Craft to Cash: Beginner's Guide" course is designed to help handmade enthusiasts turn their hobbies into profitable businesses. Over the span of three months, you'll gain a solid foundation in all aspects of running a handmade business, from product development to branding and marketing.

You'll learn how to find your niche, price your products effectively, and set up a professional online store. You'll learn the basics of crafting a product, understanding your market, and setting up an online store. Each module includes practical assignments to ensure you can apply what you've learned immediately. Every two weeks, you'll participate in live webinars with Alice Morgan, offering personalized guidance and support.

Additionally, you'll join a vibrant community of fellow crafters, providing a network for collaboration and inspiration. With one-year access to all course materials, you can review and revisit content at your own pace. By the end of the course, you'll have the skills and confidence to launch and grow your handmade business successfully. Also, you'll have the tools and confidence to launch your first collection and start selling.

What the course includes

Introduction to Handmade Business

Get an overview of the handmade industry and learn about the potential of turning your crafting hobby into a profitable business.

Setting Up an Online Store

Step-by-step guidance on choosing the right platform, setting up your online store, and optimizing it for a smooth customer experience.

Finding Your Niche

Discover how to identify and define your unique niche in the handmade market to stand out and attract the right audience.

Marketing Basics

Explore fundamental marketing techniques, including social media, email marketing, and content creation to promote your handmade business.

Branding

Learn the essentials of branding, from creating a memorable logo to developing a cohesive brand identity that resonates with customers.

Photography and Presentation

Learn how to take professional-looking photos of your products and present them in a way that attracts and engages customers.

Product Development

Understand the process of designing and creating high-quality handmade products that meet market demands and exceed customer expectations.

Managing Sales and Orders

Get tips on efficiently managing sales, processing orders, and ensuring timely delivery to maintain customer satisfaction.

Pricing Strategies

Gain insights into effective pricing strategies to ensure your products are competitively priced while maximizing your profits.

Building Customer Relationships

Understand the importance of customer service and learn how to build and maintain strong relationships with your customers to foster loyalty and repeat business.

How it works

Course Duration:

• The course is designed to be completed over 3 months.
• You will have access to all course materials for 1 year, allowing you to review and revisit the content as needed.

Pacing:

• While the course is self-paced, we recommend completing one lesson per week to stay on track.
• Each lesson includes assignments and practical tasks to help you apply what you've learned and achieve the best results.

Live Webinars:

• Every 2 weeks, there will be a live webinar with me, Alice Morgan.
• These sessions provide an opportunity to ask questions and learn more.

Community and Support:

• As a course participant, you'll join an exclusive community of like-minded handmade enthusiasts.
• The community platform allows you to ask questions, share experiences, and receive support from both peers and mentor.