5 Kajabi Features You’re Probably Not Using (But Should!)

You’ve built your Kajabi site, set up your online course, and maybe even launched a sales funnel. That’s great! But did you know that Kajabi has powerful features that can automate, enhance, and scale your business - features that many users completely overlook?

If you’re only using Kajabi as a course or website builder, you’re missing out on tools that could save you hours of work, increase engagement, and boost your revenue. Let’s uncover five hidden gems inside Kajabi that you might not be using - but definitely should!

1. Automations: Why Do Things Manually When Kajabi Can Do Them for You?

Are you still manually granting access to products, sending follow-up emails, or keeping track of customer activity? Let’s change that!

Kajabi’s Automations allow you to set up rules that trigger actions without you lifting a finger. Here are some game-changing ways to use them:

✅ Abandoned Cart Follow-Ups – If someone starts the checkout process but doesn’t complete their purchase, Kajabi can automatically send a reminder email (or even a special discount) to nudge them back.

✅ Welcome Sequences – Enroll a new student? Automate a warm welcome email series to guide them through your course.

✅ Unlocking Bonuses – Want to reward students for completing a module? Set an automation to grant access to an exclusive bonus lesson when they reach a milestone.

✅ Customer Segmentation – If a user downloads a lead magnet but hasn’t made a purchase, you can automatically tag them and send a targeted email sequence designed to convert them into a paying customer.

These small automations add up, making your business run smoother and smarter.

2. Kajabi Communities: Create a Private Space Away from Social Media

Facebook Groups are great - until they’re not. Between ever-changing algorithms, endless distractions, and privacy concerns, hosting your own community within Kajabi is a smarter move.

With Kajabi Communities, you can:

💬 Host Discussions – Let students ask questions, share wins, and support each other in a distraction-free space.

🎥 Go Live – Schedule live Q&A sessions, training, or coaching calls directly inside your Kajabi community.

🏆 Gamify Learning – Create challenges, offer badges, and keep students engaged.

Since everything is hosted inside your Kajabi ecosystem, there’s no risk of losing engagement due to algorithm changes. Plus, members are more likely to stay focused on your content rather than getting sidetracked by social media.

3. Product Bundles: The Secret to Increasing Sales Without Extra Work

Are you selling courses, memberships, or digital downloads individually? If so, you might be leaving money on the table.

Kajabi’s Product Bundles allow you to package multiple offers together, so customers get more value - and you make more sales. Here’s why this works:

📦 Higher Perceived Value – People love getting a deal. Bundling courses at a slight discount makes them feel like they’re getting more for their money.

💰 Increases Average Order Value (AOV) – Instead of selling one $99 course, why not sell a $297 bundle?

🙌 Reduces Buyer Hesitation – Customers often struggle to choose between multiple products. Offering a bundle makes the decision easier.

Try creating bundles based on themes (e.g., "Beginner’s Business Toolkit") or customer goals (e.g., "Launch Your First Course Bundle") - and watch your revenue grow!

4. Podcast Hosting: Your Untapped Marketing Goldmine

Thinking about starting a podcast? You don’t need separate hosting software - Kajabi has podcast hosting built right in!

Here’s why hosting your podcast on Kajabi is a game-changer:

🎙 One Platform, No Extra Cost – No need to pay for third-party podcast hosts like Libsyn or Podbean.

📩 Easily Grow Your Email List – Unlike Apple Podcasts or Spotify, where you have no control over your audience, Kajabi lets you capture listener emails directly through opt-in forms.

💡 Monetization Options – You can create a private, members-only podcast for paid subscribers.

🎯 Content Repurposing – Turn podcast episodes into blog posts, lead magnets, or course content—all within Kajabi!

Most Kajabi users never take advantage of this feature, but it’s a fantastic way to expand your reach, build trust, and nurture potential customers.

5. Assessments: More Than Just Quizzes - A Powerful Business Tool

If you’ve overlooked Kajabi Assessments, you’re missing out on a tool that can boost engagement, gather insights, and pre-qualify leads.

Most people think of Assessments as simple course quizzes, but they’re so much more than that:

✅ Lead Qualification – Want to ensure only serious prospects book calls with you? Create a pre-call assessment form that helps filter leads.

✅ Feedback & Testimonials – Send an automated assessment after a course to collect feedback or glowing reviews.

✅ Interactive Learning – Make your course more engaging by adding quizzes that reinforce key takeaways.

✅ Personalized Content Recommendations – Create an assessment that suggests courses or resources based on a user’s answers.

Assessments help you understand your audience better while keeping them engaged - making them an underrated but essential Kajabi feature.

Which Feature Will You Try First?

Kajabi isn’t just a course platform - it’s a business growth machine when you know how to use it right.

Are you already using any of these hidden features? Or are there others you love that more people should know about?